Product & Label Designing
We believe in creating packaging design keeping in mind how the consumers must feel about it.
Whether you’re rebranding or branding a new product, everything starts with the Discovery Meeting, where we identify your goals and top-ranking objectives.
Product & Label Designs is both art and science. It needs to carry the artistic elements to attract and create great first impression. The design should also have all details to educate the customer about the benefits of buying the brand and also caution them against usage tips and show them the ingredients clearly.
We at YOGA’S are adept at creating captivating Packaging designs that will work wonders in the market place. Our Packaging Design team consists of experienced graphic designers, photographers and marketing experts who will ensure all necessary elements are placed appropriately to create a stunning design.
With super markets coming up every nook and corner and products fight it out for shelf space and to get into consumer’s mind, it is important that your Packaging Design should stand out and give your product the needed edge to succeed in the market.
We have designed and executed many captivating and engaging Packaging Designs for products belonging to various industry segments.
The process we go through with our clients is as unique as everything else we do. It consists of 4 steps:
Information Architecture Analysis
Our analysts discuss with your department heads the key differentiators of your business. We talk about the vision of the company, our intended audience, and the information you would like to present. All of the input is then condensed into a formal map for easy understanding by our production designers.
In this brainstorming session our Design Director will discuss with you the overall look and feel of your company’s corporate identity. If we are creating a new brand, we cover logos, colors, fonts and other layout. Designing for multimedia projects revolves more around the storyboard for the movie’s sequence of events.
Using the input from the Design Guidelines meeting, our designers create your unique image. The first draft is then returned to you by way of formal presentations made to senior management as well as corporate communications or marketing team(s). Perceived products are thereafter crystallized.
Production & Quality Control
Once we have got our ideas and basic elements of building the Corporate Identity right, we create Content, Catalogs, Web Site, and Presentations and finally, draw up an advertising campaign.
Harness the power of our innovative and professional corporate identity solutions